Blog

The Wag & Whiff – The Official Foxy & Ruby Blog

Welcome to The Wag & Whiff — a little corner of the internet where we talk all things pet wellness, gentle grooming, and what your dog’s zoomies are really trying to tell you.

Expect calming rituals, charity spotlights, wellness tips, behind-the-scenes making-ofs, and (of course) a few muddy paw prints.

#jointhepack Want your pup featured? Tag @foxyandruby — we love a fresh face!

“Foxy & Ruby boutique pet care products — natural, dog-safe grooming & fragrance UK”.

Why Giving Back Matters to Us

Foxy wasn’t just our inspiration — she was a rescue. She came into our lives full of love, mischief, and that unshakable sense of gratitude that rescue pets seem to carry in their eyes. And with her, came a promise: if we ever built something beautiful, we’d use it to give back.

That’s why a portion of every Foxy & Ruby purchase goes directly to independent animal rescue charities across the UK — the ones on the front lines giving forgotten animals a second chance.

Because this brand was born from love and rescue — and it’s only right we pass that kindness on.

Take a look