Most “pet-friendly” products aren’t designed with dogs in mind at all.

Dogs experience scent more intensely, live closer to where it settles, and rely on us to shape the environments they live in.

We create dog-conscious aromatherapy and wellbeing products designed to support calm, comfort and connection.

Shop Dog-Conscious ProductsGet the Free Guide

Shop By Collection

Why shop with Foxy & Ruby?

  • Free UK Delivery

    On orders over £35. Orders are dispatched within 2–3 working days, with delivery normally taking a further 2–4 working days.

    Delivery information 

  • Designed With Dogs in Mind

    Dog-conscious products created for homes and lives shared with dogs, using carefully chosen ingredients and no synthetic fragrance oils.

  • Recommended by Customers

    "Gorgeous natural products which I have no hesitation using. Rachael is very helpful and knowledgeable. I have confidence in the products."

    Penny G. · Google review
Aroma Stone™ Settled set with reusable aroma stone and 10ml essential oil blend

Aroma Stone™

Double finalist at the Official UK Small Business Awards 2026

Foxy & Ruby is a finalist for Best Pet Business, with the Aroma Stone™ named as a finalist for Best Pet Product.

Created for dogs who find unfamiliar situations unsettling

The reusable Aroma Stone™ gently releases the Settled essential oil blend without heat or electricity. Designed to help create a familiar, reassuring atmosphere during car journeys, holidays, stays with pet sitters, kennels and nights away from home.

Discover the Aroma Stone™

Double Finalist Recognition

  • Foxy & Ruby double finalist at the Official UK Small Business Awards 2026

    Best Pet Business Finalist

    Official UK Small Business Awards 2026

  • Foxy & Ruby double finalist at the Official UK Small Business Awards 2026

    Best Pet Product Finalist

    Aroma Stone™ · Official UK Small Business Awards 2026
Small puppy sitting beside a person reading at home

Dog-Conscious Living Tips

Practical ideas to help you see your home from your dog’s point of view, understand what they experience and make more thoughtful choices together.

Read the Journal

More than products

It’s about the moments you share.

The evenings when your dog finally settles.

The routines that build trust.

The small celebrations that strengthen your bond.

Shop Celebration Packs

Frequently Asked Questions

Find answers to common questions about our products

Suitability depends on the individual product, your puppy's age and their individual sensitivities. Always read the product-specific ingredients and usage guidance before use. Introduce new products carefully and discontinue use if your puppy appears uncomfortable.

Check the ingredients list and discontinue use if irritation occurs. Contact your vet for severe reactions.

Follow the product directions. Shampoo bars can be used weekly or as needed. Use wax melts in moderation and ventilate the room.

We accept returns within 30 days of purchase. Items must be unused and in their original packaging.