About Us

More Than Pet-Friendly — We’re Pet-First 

Foxy & Ruby was born out of one small accident and a big realisation :  most “pet-safe” products aren’t truly made for pets. 

From a simple question,  "What’s truly safe for the animals we love?"  

Founded by Rachael, rescue mum, scent lover, and animal wellness devotee. Foxy & Ruby creates natural aromatherapy products designed with pets in mind from day one. Every wax melt and shampoo bar is made with ethical ingredients, dog-safe essential oils, and zero greenwashing. That quiet ‘aha’ moment grew into a boutique dedicated to calm, connection, and a touch of fabulous.”

This isn’t just pet care. It’s real love.

“Foxy & Ruby boutique pet care products — natural, dog-safe grooming & fragrance UK”.

Why Giving Back Matters to Us

Foxy wasn’t just our inspiration — she was a rescue. She came into our lives full of love, mischief, and that unshakable sense of gratitude that rescue pets seem to carry in their eyes. And with her, came a promise: if we ever built something beautiful, we’d use it to give back.

That’s why we set up our Pre-Loved section within our retail space in Old Dairy Farm, Upper Stowe. NN7 4SH. We ask happy pets to donate their unused items to go towards helping those still looking for their forever homes through independent animal rescue charities across the UK — the ones on the front lines giving forgotten animals a second chance.

Because this brand was born from love and rescue — and it’s only right we pass that kindness on.

Take a look